Facebook is not just for exchanging pokes anymore – it’s also an important marketing platform that businesses use to reach out to potential customers. The job of a Facebook marketing specialist is to understand how the social media site’s algorithm works, manipulating it to get a company’s advertising content in front of as many people as possible, leading to increased brand awareness and new sales. These digital marketers often have backgrounds in internet marketing and copywriting, providing both strategy and execution for their clients.

Becoming a Facebook Marketing Specialist: Essential Skills and Tips

Facebook marketing specialists can work with a variety of industries, but their common responsibilities are to increase the number of leads and sales from a company’s ads and increase their retention by turning those new customers into consistent patrons. They may also evaluate the effectiveness of a company’s current Facebook ad strategy and make adjustments if needed.

When hiring a Facebook marketing specialist, look for a freelancer that has experience with the specific type of ad you’re trying to run, and that has an established portfolio. You can find these professionals through sites like Upwork and Fiverr, or on more specialized freelance marketplaces such as GrowTal and Mayple. Ask prospective candidates to create a test or pilot project so you can see how they perform and if their vision aligns with your goals. If they can do this well, you’ll have an easier time collaborating with them over the duration of your project.